Did you know Pepsi is a strong competitor in the snack food market? Or the Virgin Group makes everything from spaceships to cosmetics? These, and many other successful brands have grown revenue streams by entering new markets — whether through mergers and acquisitions or organic growth from the ground up. As you enter a new [...]

As the clock ticks ever closer to the summer’s World Cup in South Africa, the battle between football’s world governing body, FIFA and the potential threat from ambush marketing campaigns promises to provide an entertaining sideshow to the quadrennial showpiece event. Earlier this month, FIFA did not take too kindly to a cheeky nudge and wink from low [...]

Is the relationship between advertisers and consumers hitting a rough patch? As any good marriage counselor will tell you the root to a good marriage is communication, communication, communication. With the introduction of Web 2.0 and social media, we have entered an age where the old methods traditionally used to define and place consumers in [...]

Forget about asking Jeeves or winding up the dog at Lycos, the search engine of choice this decade will be decided by whether you ‘Google’ something or make your computer go ‘Bing’. Like the office junior with a rather rich, influential father, Microsoft-owned Bing has been quietly pleasing the bottom end of the internet hierarchy over the past [...]

BIG, all-encompassing websites could be as redundant as the Lesser Spotted Floppy Disk if the future of digital marketing continues to fragment and accelerate campaigning efforts to the realms of Twitter, Facebook et al. That’s the view of Mitch Joel, on his blog ‘Six Pixels of Separation’. While Joel falls short of writing a full scale obituary to mark ‘The End of Big Website Builds’, [...]

With the social networking site Twitter taking over the cyber world by storm, we seized the opportunity to connect with one of the princes of the social media monarchy, one that we are proud to call a crowd member: Nick Donnelly. Nick is based in London, and boasts an extensive background in web development, with [...]

Ambush marketing has long been the enemy of the International Olympic Committee (IOC) and the official sponsors of the Summer and Winter Olympic Games. The act of ambush marketing is described by UtalkMarketing.com blogger, SimonGeorge, as a company “associating itself with another event/brand without entering into an official sponsorship agreement.” It has often been very [...]

blur Marketing runs the Social Media campaign for FT Conferences – Digital Media Event Having built the leading crowd of international marketers – 1500 members, 10 different professional groups, 1 crowd, 1 public blog and 1 website – blur Marketing is proud to announce its first project with FTConferences. It’s a social media campaign supporting [...]

What could be better than understanding our crowd, more fully at blur Marketing, than with some interviews? To throw a few questions into the spotlight to discover the real personality behind the marketing pro? Here is what happened when blur Marketing took a deeper insight into the world of one of our crowd members Pasquale Monteleone. Firstly, [...]

A special presentation which explained in less than 2 minutes 10 key reasons why social media is important to the events industry. The presentation was inspired by the genius work of…Marta Kagan author of WHAT THE F**K IS SOCIAL MEDIA and Erik Qualman author of SOCIAL MEDIA REVOLUTION From a Peter Kerwood’s blog post,