blur-marketing part of blur Groupblur-marketing blog feedblur-marketing on Facebookblur-marketing on twitter

Over 50% of the World’s Population is Under 30 – Social Media on the Rise

We at blurMarketing have the great pleasure of having a guest blog by one of the most influential speakers within the internet community. As author of Socialnomics: How Social Media Transforms The Way We Live and Do Business, he is also a columnist for Search Engine Watch and Click magazine and has featured in renowned [...]

[ More ] May 6th, 2010 | View Comments | Posted in Social Media |

Kids Viral Video With A Fudging Twist…

“Say hello to my little friend(s)…” You wouldn’t want to mess with these school kids. (Toy) guns, gangsters, cops, a (paddling) pool and huge piles of popcorn for that instant sugar rush fix. They are as bad-ASH as you could possibly hope to meet under the age of 10 years old. No sign of Hannah anywhere- Tony Montana’s junior mob rule around here. In [...]

[ More ] May 4th, 2010 | View Comments | Posted in News |

New Product Development: From Concept to Launch

Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. Sparxoo, walk you through each stage, from concept to launch, to help guide your new product development efforts:

[ More ] April 29th, 2010 | View Comments | Posted in Marketing Strategy |

How To Sell Soap (And Pretty Much Anything Else)

It’s the cliched sales job interview question. “Try and sell me this pen,” says Mr Annoying Sales Manager, as he digs his sweaty hand into his top pocket, producing a slightly chewed pen. Well, scrap that for a second. Let’s call the pen, a bar of soap. How would you go about trying to make [...]

[ More ] April 27th, 2010 | View Comments | Posted in Viral Marketing |

blurMarketing meets Judy Rees

Guess who we got to interview this week? ‘Tell us’ we hear you cry through the social realms of interactive space, as you stare deep into your devilishly resplendent screen, fixated like a snake and his charmer in a dusty antiquated market in a land far far away… Bad similes? Yes we know but enough [...]

[ More ] April 21st, 2010 | View Comments | Posted in Crowd Interviews |

Saatchi and Saatchi: The Real Advertising Dinosaur In The Room?

Imagine the scene. An empty office space, an unused coffee machine, unworn chairs. A typical snapshot of an office at the weekend perhaps? Nope, this office hasn’t seen as much as a leaky pen in the last 12 months. It’s dead. Extinct. Gone. And the trend isn’t slowing down. It’s the end of the advertising [...]

[ More ] April 21st, 2010 | View Comments | Posted in advertising |

blurMarketing meets Larry Franzen: Video Marketer

Cool. What’s cool? Who’s cool? Well, we’ve found cool. With an extensive portfolio that includes (but by no means is limited to) video production work on The X-Files, Independence Day, Godzilla, The World is not Enough and projects for the US Department of Defense. This individual boasts a CV that would have anyone worth their weight [...]

[ More ] April 16th, 2010 | View Comments | Posted in Crowd Interviews, Featured |

How To Save Lives: St John Ambulance Advertising Campaign

Hypothetical situation. If you were confronted tomorrow by an emergency life-or-death situation involving another person, would you know how to respond in super quick time and save their life using first aid?

[ More ] April 15th, 2010 | View Comments | Posted in advertising |

The Hundred Thousand Dollar Dentist Visit: Money From Viral

A seven-year-old kid goes to the dentist to have a tooth removed and feels woozy as the anaesthetic gradually wears off. Dad records his kid’s verbal ramblings for two minutes. Video ends up on YouTube in January 2009. It goes viral. Just over a year later the Dad has a thriving internet business off the [...]

[ More ] April 13th, 2010 | View Comments | Posted in Viral Marketing |

blurMarketing meets Andy Rotman-Zaid

What do you tell a man that has worked with the likes of Washington Nationals, Citibank, Sanford Health and even Coca Cola? What do you tell that same man who has spent twenty-five years in the graphics and marketing world and yet their greatest pleasure is helping others achieve their dreams? You tell him nothing, [...]

[ More ] April 8th, 2010 | View Comments | Posted in Crowd Interviews |