How do you recognise the moment when a modern FIFA World Cup truly explodes into life? The extravagant opening ceremony? The first goal? The street parties and celebrations? The first piece of ridiculously impossible Brazilian magic? Nope. In the modern era it’s the lingering threat from ambush marketers that really spurs FIFA into action- particularly when 36 Dutchwomen [...]
We at blur Marketing have the great pleasure of having a guest blog by the author of Socialnomics: How Social Media Transforms The Way We Live and Do Business, he is also a columnist for Search Engine Watch and Click magazine and has featured in renowned blogs Mashable and The Huffington Post. This week Erik [...]
Do you know your Cafe world from your restaurant city? Or perhaps you would prefer a virtual farm? Or have you had virtually just enough of this gaming madness? Well either way, online gaming has been a monster success which has proven a great distraction from our everyday lives, sounds a bit bleak but when [...]
Fosters. Smirnoff. Budweiser. Pimms. Guinness. Bailey’s. You know the brands, you know the ads and you probably know what some (most?) of them taste like too. But you may need to savour that (hazy?) memory if the people at the National Institute of Clinical Excellence (NICE) have their way.
What do you think of at the mention of Jamaica? The land of tropical beaches, palm trees that you could spend hours sitting under, not to mention the happy-go-lucky people that are so fond of the phrase ‘yeah mon’ you’d think it was actually used as often as portrayed in a certain alcohol commercial? Now [...]
As written by guest blogger Adrian Niculescu. Adrian is an active crowd member with skills in business development and PR communications. As a team owner of over a hundred blogs,he has a keen desire to always have valuable content. This week he covers how to promote your Facebook fan page, have your pen and paper [...]
If you have a profession, you probably have a Linkedin account as it is one of the most effective ways to network with hundreds of people at the drop of a mega byte. However, how many of us are actually using the site to the fullest? No takers? Well thankfully our rather active crowd member [...]
Good day ladies and gentlemen, we at blurMarketing know that video marketing can be a tough game, getting the right content and then getting the right audience to hit the watch button can be such a process. So we are proud to introduce our brand new guest blogger Adrian Niculescu who knows just what to [...]
2010 is a big year for Microsoft. While Bill Gates prepares for the imminent release of the latest version of Office (predictably titled ‘Office 2010’), it’s his company’s debut appearance in the world of cloud-based applications that has sparked the most intrigue in marketing circles.
What did the mermaid do last Sunday Night? (Insert dramatic pause here) She went to sea a movie! Nothing, no smile or a smattering of chuckles? Ok, we can practically hear the tumble weed rolling across desks all over the world, but never mind we were never really good at telling jokes. Fortunately, we know [...]
Here at blur Marketing, we’re pleased to introduce guest blogger, Georgina Firth, a crowd member from blur-marketing.net. Georgina is a published journalist, corporate copywriter and Digital SEO PR in the IT, Telco and business space. Her work has included projects with 02, Chartered Institute of Marketing, Marketing Week and Panasonic.
Right, bit of an interesting one, this week we caught up with the naked copywriter…. yes we said copywriter. We’ll give you three bits (no pun intended) of information: He’s based in London, enjoys snowboarding and has worked with the Metropolitan police. Scroll down to find out the rest on Hayes Thompson…
Imagine a world without the most modern of modern western concepts- the marketable celebrity and the jaw-droppingly stunning model. How would advertisers cope?
By Adrian Niculescu Once upon a time in a pixelated land far far away the only thing that mattered when it came to measuring hit success was the number of inbound links to your static website that would inform Google how relevant your content is.
By Lisa J When someone says to you, ‘hey, I like your dress’ do you credit the designer and proceed to give the admirer a list of outlet stores complete with phone numbers, stockists and websites?
By Adrian Niculescu A company in the online world should also reflect its capabilities in the offline world. However, if a company is mainly based online, then web image is a core element which will make a huge difference in whether the company will succeed or fail worse than an oil based fire suit.
Facebook has an extraordinarily large audience- more than 500 million users to place it into some sort of context. But Mark Zuckerberg’s social media juggernaut is not resting on its laurels- they are turning to Crowdsourcing to improve user interaction.
‘[Cinderella] believed in dreams, alright, but she also believed in doing something about them. When Prince Charming didn’t come along, she went over to the palace and got him.’- Walt Disney 1949.
Here’s some marketing news which will either make your eyes light up with excitement, or accelerate your efforts to reach that remote cave in deepest Siberia.
By Adrian Niculescu “We watched various brands and companies within our industry and elsewhere struggle, sometimes fail, to achieve their objective, which is always to get closer to the customer, to know more, to create a relationship” – Mike Boush, Vice President of E-Business, Discover Financial Services
