blur Marketing Works The Financial Times
blur Marketing runs the Social Media campaign for FT Conferences – Digital Media Event
Having built the leading crowd of international marketers – 1500 members, 10 different professional groups, 1 crowd, 1 public blog and 1 website – blur Marketing is proud to announce its first project with FTConferences.
It’s a social media campaign supporting the FT Digital Media event which takes place today and tomorrow at the Millenium hotel in Mayfair.
The conference has been promoted as “a premier thought-leadership event to gain an unrivalled insight into what it takes to be a successful player on the evolving digital media stage”. Cool eh?
Matteo Starri and Nick Donnely, both leading members of our crowd, won the pitch at the end of the last year and have been running the campaign since the beginning of February.
The project lasts 6 weeks, 4 pre-event, 2 post-event, including the set up and management of FT Digital Media twitter account, Linkedin profile, Facebook Group. At the event we’re running a Twitter corner which allows attendees to ask questions to the speakers, and get the answers live.
If FT Conferences decided, not only to use a social media campaign to push the event, but also to use a crowdsourced process to find the team, it means that:
- Social media campaigns, if properly managed, can support even the most established businesses
- Crowdsourcing works. Check it!
It’s increasingly clear that social networks are the natural bridge between on line and off line, between events and corporate websites, between marketing and digital marketing.
A few weeks before the event the client asked “Why Twitter?, Why Social Media?…Where’s the real utility?” (meaning ROI). Nick & Matteo responded: “discussions will happen with or without us. Better to be be part of them than ignore them“. Are you?
