A special presentation which explained in less than 2 minutes 10 key reasons why social media is important to the events industry.
The presentation was inspired by the genius work of…Marta Kagan author of WHAT THE F**K IS SOCIAL MEDIA and Erik Qualman author of SOCIAL MEDIA REVOLUTION
From a Peter Kerwood’s blog post,
Here at blur Marketing, we’re pleased to introduce guest blogger, Georgina Firth, a crowd member from blur-marketing.net. Georgina is a published journalist, corporate copywriter and Digital SEO PR in the IT, Telco and business space. Her work has included projects with 02, Chartered Institute of Marketing, Marketing Week and Panasonic. In this blog, Georgina offers her key [...]
Right, bit of an interesting one, this week we caught up with the naked copywriter…. yes we said copywriter. We’ll give you three bits (no pun intended) of information: He’s based in London, enjoys snowboarding and has worked with the Metropolitan police. Scroll down to find out the rest on Hayes Thompson… Hi Hayes, so [...]
Imagine a world without the most modern of modern western concepts- the marketable celebrity and the jaw-droppingly stunning model. How would advertisers cope? Imagine television without heroes to worship, radio programmes without the very ‘special guests’, the internet without its plethora of information, pictures and idle speculation about the stars of the entertainment world. And magazines. How [...]
By Adrian Niculescu Once upon a time in a pixelated land far far away the only thing that mattered when it came to measuring hit success was the number of inbound links to your static website that would inform Google how relevant your content is. With Web 1.0 a distant memory, the explosion of Web [...]
By Lisa J When someone says to you, ‘hey, I like your dress’ do you credit the designer and proceed to give the admirer a list of outlet stores complete with phone numbers, stockists and websites? Or do you blush and modestly reply ‘ahh thanks’ and assume it’s to do with the way the dress [...]
By Adrian Niculescu A company in the online world should also reflect its capabilities in the offline world. However, if a company is mainly based online, then web image is a core element which will make a huge difference in whether the company will succeed or fail worse than an oil based fire suit. Google [...]
Facebook has an extraordinarily large audience- more than 500 million users to place it into some sort of context. But Mark Zuckerberg’s social media juggernaut is not resting on its laurels- they are turning to Crowdsourcing to improve user interaction. Introducing the beta version of Facebook Questions- an application that allows Facebook users to pose questions [...]
‘[Cinderella] believed in dreams, alright, but she also believed in doing something about them. When Prince Charming didn’t come along, she went over to the palace and got him.’- Walt Disney 1949. On first thoughts you may be wondering why on earth Walt Disney and Cinderella are being quoted on a marketing site. Well mushy [...]
Here’s some marketing news which will either make your eyes light up with excitement, or accelerate your efforts to reach that remote cave in deepest Siberia. Scientists at IBM (or boffins as Britain’s Sun newspaper might describe them) have revealed that they are attempting to develop technology which will enable adverts to focus and reflect our personal [...]
By Adrian Niculescu “We watched various brands and companies within our industry and elsewhere struggle, sometimes fail, to achieve their objective, which is always to get closer to the customer, to know more, to create a relationship” – Mike Boush, Vice President of E-Business, Discover Financial Services Phishing, hacking and mystery transfer accounts from a [...]
