Marketers are so hard to find these days,mainly because they are in hiding, but lucky for us we managed to get an interview with one of our crowd members for a quick blitz 60 seconds- painless! So let us quickly introduce Leon Spencer. He is social media strategists based in Knoxville and sports a keen interest in photography, and with big food brands under his belt including Macdonald’s and Pespi so this week the interview maybe shorter than usual- but hey we’re still Mcloving it.

BlurMarketing, what do you think?

Well it was crowdsourced model that attracted me. I think this is going to be a great innovative way for companies to get specific tasks completed by folks that they typically could not afford to hire as full-time employees.

How do you keep motivated in marketing?

I’ve been working in Marketing for over 28 years.

Wow long time, did you do anything before entering the field?

Sales. I’ve been in television broadcast advertising sales since 1985.

For you, what did you find the most effective way to use social media to build your business?

By listening first and then building my brand

Why did you choose to specifically master SEO?

I had to learn SEO in order to grow my own websites. Once I realized that my clients needed the same help, I began studying it more.

Any mistakes- more importantly what did you learn?

We’ve all made mistakes. I learned early on not to push out a message but to pull in business through Inbound Marketing practices.

What has been your career highlight?

I believe a highlight could be the time I was brought on stage to get recognized during a FOX Television convention.

Also, as you do photography, have ever incorporated this skill in your marketing?

Many times. There are many times that clients need professional head shots.

Tell us, why have your top three brands that you’ve worked have been food related?

I didn’t realise that they’ve all been food! I’ve worked with a grocery store chain. I’ve worked with an Orthopedic Clinic. I’ve worked with Automotive, Mortgage Co., Construction, Dental, the list goes on and on.

So What next?

I am looking forward to growing my business of helping other businesses with their social media management while at the same time teaching social media management and marketing through SocialBrandedU.com

Lastly, If you were a beverage, what would you be and why?

Lemonade because I think you can take it into any situation and make it work for you.

To Connect With  Leon Click here