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China v Google: Deadline Day

Google’s long-running battle against the censorship restrictions imposed by the Chinese government has reached its crunch point.  Google’s Internet Content Provider licence expires at the end of today- and should the internet giant fail to re-negotiate renewal terms with the Chinese government officials, the company’s presence in China will cease to exist.

[ More ] June 30th, 2010 | View Comments | Posted in Marketing Strategy |

blurMarketing Meets Israel García…

This week we finally managed to catch up with one of the most active members in our crowd, Israel García or as we would like to call him, the man with the grand plan or in this case the man with the fantastic media strategy but that didn’t really rhyme.

[ More ] June 28th, 2010 | View Comments | Posted in Crowd Interviews |

Embrace Life: The Astonishing Success Of A Budget Road-Safety Advert

A British road-safety advert (which cost just £47,000 to make) has been awarded a Gold World Medal at the New York Festival International Advertising Awards- the industry’s equivalent to the Oscars.

[ More ] June 25th, 2010 | View Comments | Posted in advertising |

This Train Will Now Depart: Reasons to Try Social Media Marketing

Need a reason as to why your business should jump on the social media marketing band wagon? Well look no further and hopefully you might be able to squeeze yourself onto this cyber equivalent of London underground. < --more--> Here to give us the low down on social media marketing, is none other than our [...]

[ More ] June 21st, 2010 | View Comments | Posted in Marketing Strategy |

The Future’s Bright- But Not For World Cup Ambush Marketing

How do you recognise the moment when a modern FIFA World Cup truly explodes into life? The extravagant opening ceremony? The first goal? The street parties and celebrations? The first piece of ridiculously impossible Brazilian magic? Nope. In the modern era it’s the lingering threat from ambush marketers that really spurs FIFA into action- particularly when 36 Dutchwomen [...]

[ More ] June 18th, 2010 | View Comments | Posted in Ambush Marketing |

Facebook Privacy Issues – The Irony

We at blur Marketing have the great pleasure of having a guest blog by the author of Socialnomics: How Social Media Transforms The Way We Live and Do Business, he is also a columnist for Search Engine Watch and Click magazine and has featured in renowned blogs Mashable and The Huffington Post. This week Erik [...]

[ More ] June 14th, 2010 | View Comments | Posted in Social Media |

No More Playing Around: How Games Changed the Face of Social Networking

Do you know your Cafe world from your restaurant city? Or perhaps you would prefer a virtual farm? Or have you had virtually just enough of this gaming madness? Well either way, online gaming has been a monster success which has proven a great distraction from our everyday lives, sounds a bit bleak but when [...]

[ More ] June 8th, 2010 | View Comments | Posted in Social Media, Uncategorized |

Alcohol Advertising Heading For The Gutter?

Fosters. Smirnoff. Budweiser. Pimms. Guinness. Bailey’s. You know the brands, you know the ads and you probably know what some (most?) of them taste like too. But you may need to savour that (hazy?) memory if the people at the National Institute of Clinical Excellence (NICE) have their way.

[ More ] June 4th, 2010 | View Comments | Posted in advertising |

blurMarketing Meets… Karin Wilson Edmonds

What do you think of at the mention of Jamaica? The land of tropical beaches, palm trees that you could spend hours sitting under, not to mention the happy-go-lucky people that are so fond of the phrase ‘yeah mon’ you’d think it was actually used as often as portrayed in a certain alcohol commercial? Now [...]

[ More ] June 2nd, 2010 | View Comments | Posted in Crowd Interviews |