What could be better than understanding our crowd, more fully at blur Marketing, than with some interviews? To throw a few questions into the spotlight to discover the real personality behind the marketing pro? Here is what happened when blur Marketing took a deeper insight into the world of one of our crowd members Pasquale Monteleone. Firstly, [...]

A special presentation which explained in less than 2 minutes 10 key reasons why social media is important to the events industry. The presentation was inspired by the genius work of…Marta Kagan author of WHAT THE F**K IS SOCIAL MEDIA and Erik Qualman author of SOCIAL MEDIA REVOLUTION From a Peter Kerwood’s blog post,

Corporate legend has it that Ranks Hovis McDougall, in a successful effort to shake off a hostile takeover bid by Goodman Fielder Wattie, capitalised its brands in order to improve the structure of its balance sheet. Since then, Brand Valuation as a practice has grown to prominence. Sophisticated valuation methods have been devised and even [...]

The high level principle is that in a network economy, value flows from connectivity. Value is created and shared by all members of a network and economies of scale stem from the size of the network (see full pdf of presentation and outtakes from our podcasting interview).  While transactional exchanges of goods and currency have [...]

VitaminWater launches a new flavour on Facebook. After 6 years of life, Facebook has reached more than 400 million users. As a symbol of “maturity”, the platform offers advertisers 3 new advertising tools: comment, virtual gifts and fan style ads under the name Engagement Ads. General Mills, Adidas and the film “Tropic Thunder” (Dreamworks) have tested it. [...]

A December study by nielsonwire shows the worldwide annual increase of 82 percent of time spent on social network platforms, and an astounding average 5.5 hours per individual per month. When making a global comparison, it was concluded that Australians spent a jawdropping average of 6hours and 52 minutes per month, as an active ‘Socialmedia-ite’. Americans [...]

Have you ever thought about your social media framework? Social media framework aids comprehension of workflow experiences by describing their components, it also optimizes social media workflow in an easier way since a framework may include components that are applicable to them all. Why is it crucial that we care about this? Simply because badly designed [...]