The interaction of consumers and product users are used to amplifying the original marketing message. The presence on the web, social media will be more important than ever. If a product or brand refuses to respond to user demand, the latter will band together to find better options, improve existing ones, tear down existing barriers [...]
No doubts the environment is an area in deep need of crowdsourcing. Here is a great initiative. Our favourite read RWW informed us of Green Watch, a new project aimed at measuring and reporting air pollution status in Paris. By wearing a specifically designed watch the Crowd will be able to report conditions, an extremely [...]
Social media for social good. A good lesson. There have been numerous strong aftershocks since last week’s major earthquake. The Red Cross has estimated that the quake will affect at least 3 million Haitians. “After a magnitude 7.0 earthquake devastated the nation of Haiti, social media became the medium in which everybody spread the word. Dramatic [...]
Dell has pioneered crowdsourcing in its processes since the early days. They are now ready to invest more. Idea Storm has been a great example of crowdsourcing in action. As Dell describes it: “IdeaStorm was created to give a direct voice to our customers and an avenue to have online “brainstorm” sessions to allow you [...]
Here at blur Marketing, we’re pleased to introduce guest blogger, Georgina Firth, a crowd member from blur-marketing.net. Georgina is a published journalist, corporate copywriter and Digital SEO PR in the IT, Telco and business space. Her work has included projects with 02, Chartered Institute of Marketing, Marketing Week and Panasonic.
Right, bit of an interesting one, this week we caught up with the naked copywriter…. yes we said copywriter. We’ll give you three bits (no pun intended) of information: He’s based in London, enjoys snowboarding and has worked with the Metropolitan police. Scroll down to find out the rest on Hayes Thompson…
Imagine a world without the most modern of modern western concepts- the marketable celebrity and the jaw-droppingly stunning model. How would advertisers cope?
By Adrian Niculescu Once upon a time in a pixelated land far far away the only thing that mattered when it came to measuring hit success was the number of inbound links to your static website that would inform Google how relevant your content is.
By Lisa J When someone says to you, ‘hey, I like your dress’ do you credit the designer and proceed to give the admirer a list of outlet stores complete with phone numbers, stockists and websites?
By Adrian Niculescu A company in the online world should also reflect its capabilities in the offline world. However, if a company is mainly based online, then web image is a core element which will make a huge difference in whether the company will succeed or fail worse than an oil based fire suit.
Facebook has an extraordinarily large audience- more than 500 million users to place it into some sort of context. But Mark Zuckerberg’s social media juggernaut is not resting on its laurels- they are turning to Crowdsourcing to improve user interaction.
‘[Cinderella] believed in dreams, alright, but she also believed in doing something about them. When Prince Charming didn’t come along, she went over to the palace and got him.’- Walt Disney 1949.
Here’s some marketing news which will either make your eyes light up with excitement, or accelerate your efforts to reach that remote cave in deepest Siberia.
By Adrian Niculescu “We watched various brands and companies within our industry and elsewhere struggle, sometimes fail, to achieve their objective, which is always to get closer to the customer, to know more, to create a relationship” – Mike Boush, Vice President of E-Business, Discover Financial Services
