Here’s some marketing news which will either make your eyes light up with excitement, or accelerate your efforts to reach that remote cave in deepest Siberia.

Within a week of the release of Nike’s  2010 World Cup  advert, the three-minute video broke previous viral records with an unprecedented 7.8million views. Nike’s marketing ploy seemed flawless. It glistened. It gleamed. It was a beautiful piece of cinematic editing. It had a great slogan (Write the Future).

A British road-safety advert (which cost just £47,000 to make) has been awarded a Gold World Medal at the New York Festival International Advertising Awards- the industry’s equivalent to the Oscars.

Fosters. Smirnoff. Budweiser. Pimms. Guinness. Bailey’s. You know the brands, you know the ads and you probably know what some (most?) of them taste like too. But you may need to savour that (hazy?) memory if the people at the National Institute of Clinical Excellence (NICE) have their way.

Imagine the scene. An empty office space, an unused coffee machine, unworn chairs. A typical snapshot of an office at the weekend perhaps? Nope, this office hasn’t seen as much as a leaky pen in the last 12 months. It’s dead. Extinct. Gone. And the trend isn’t slowing down. It’s the end of the advertising [...]

Hypothetical situation. If you were confronted tomorrow by an emergency life-or-death situation involving another person, would you know how to respond in super quick time and save their life using first aid?

Is the relationship between advertisers and consumers hitting a rough patch? As any good marriage counselor will tell you the root to a good marriage is communication, communication, communication. With the introduction of Web 2.0 and social media, we have entered an age where the old methods traditionally used to define and place consumers in [...]