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Key Tips To Avoid A Marketing ASBO

Here at blur Marketing, we’re pleased to introduce guest blogger, Georgina Firth, a crowd member from blur-marketing.net. Georgina is a published journalist, corporate copywriter and Digital SEO PR in the IT, Telco and business space. Her work has included projects with 02, Chartered Institute of Marketing, Marketing Week and Panasonic.

[ More ] September 8th, 2010 | View Comments | Posted in Marketing Strategy |

blurMarketing Presents…. An Interview With ‘The Naked Copywriter’

Right, bit of an interesting one, this week we caught up with the naked copywriter…. yes we said copywriter. We’ll give you three bits (no pun intended) of information: He’s based in London, enjoys snowboarding and has worked with the Metropolitan police. Scroll down to find out the rest on Hayes Thompson…

[ More ] September 6th, 2010 | View Comments | Posted in Crowd Interviews |

The All New Magazine Cover Stars | Advertising

Imagine a world without the most modern of modern western concepts- the marketable celebrity and the jaw-droppingly stunning model. How would advertisers cope?

[ More ] September 2nd, 2010 | View Comments | Posted in Marketing Strategy |

10 Ways Blogging Can Boost Your Company Profile | Social Media

By Adrian Niculescu Once upon a time in a pixelated land far far away the only thing that mattered when it came to measuring hit success was the number of inbound links to your static website that would inform Google how relevant your content is.

[ More ] August 31st, 2010 | View Comments | Posted in Social Media |

‘I poked your mum’: When the joke is no longer funny… to some people | Social Media

By Lisa J When someone says to you, ‘hey, I like your dress’ do you credit the designer and proceed to give the admirer a list of outlet stores complete with phone numbers, stockists and websites?

[ More ] August 26th, 2010 | View Comments | Posted in Social Media |

10 Key Methods for Good Web Brand Management | Social Media

By Adrian Niculescu A company in the online world should also reflect its capabilities in the offline world. However, if a company is mainly based online, then web image is a core element which will make a huge difference in whether the company will succeed or fail worse than an oil based fire suit.

[ More ] August 23rd, 2010 | View Comments | Posted in Social Media |

Facebook Questions To Change Digital Marketing?

Facebook has an extraordinarily large audience- more than 500 million users to place it into some sort of context. But Mark Zuckerberg’s social media juggernaut is not resting on its laurels- they are turning to Crowdsourcing to improve user interaction.

[ More ] August 19th, 2010 | View Comments | Posted in Marketing Strategy |

blurMarketing presents…. An Interview With a Professional Media Planner

‘[Cinderella] believed in dreams, alright, but she also believed in doing something about them. When Prince Charming didn’t come along, she went over to the palace and got him.’- Walt Disney 1949.

[ More ] August 16th, 2010 | View Comments | Posted in Crowd Interviews |

Minority Report? Individual Advertising, Good Idea or Are We Just CruisEing for a bruising?

Here’s some marketing news which will either make your eyes light up with excitement, or accelerate your efforts to reach that remote cave in deepest Siberia.

[ More ] August 9th, 2010 | View Comments | Posted in advertising |

Banking Web 2.0 – How the major card issuers look at the Social Media phenomenon

By Adrian Niculescu “We watched various brands and companies within our industry and elsewhere struggle, sometimes fail, to achieve their objective, which is always to get closer to the customer, to know more, to create a relationship” – Mike Boush, Vice President of E-Business, Discover Financial Services

[ More ] August 2nd, 2010 | View Comments | Posted in Social Media |